redheadPR’s people have run communications programmes for Barchester Healthcare, one of the UK’s biggest private providers of residential care for the ageing population, and Caring Homes, a new player in the market. redheadPR was responsible for communications planning throughout the integration of Westminster Healthcare with Barchester with its acquisitions..

redheadPR founder Sara Tye lived in a care home during her youth and has worked with Carers UK and CSV, charities that highlight the voluntary sector’s support for an ageing population.

Other clients include Ujima Housing, which focused on social enterprise, age and housing.